FCB New Zealand has won the New Zealand Post creative business.
Sarah Sandoval, general manager of consumer marketing and brand at New Zealand Post, says the business is at an important transformative stage, so it's were looking for a partner with the strategic depth and capability that would support the shift it needs to make.
“Cultural fit is also very important to us. The pitch process showed us that FCB is a genuinely collaborative agency that we would enjoy working with. Their team quickly understood our business challenge and ultimately presented an approach that crossed smoothly from theory to practical solutions.”
David Thomason, chief brand officer at FCB New Zealand, says New Zealand Post is one of the country's most iconic and important brands, and "yet many Kiwis take it for granted".
"What stood out for us above all is the number of impressive large-scale services NZ Post now provides, that most New Zealanders don’t even know about, or attribute to their brand."
FCB New Zealand began working with NZ Post in early January and will look after brand advertising, campaigns, social media, direct communications, strategy and creative.
StopPress understands that the pitch was narrowed down to DDB and FCB.
Previously NZ Post has worked with Clemenger BBDO for its creative, including a campaign to promote a new flexible range of parcel delivery options in 2016.