NZ papers weather storm; gains in 'Meatspace' announced

  • News
  • November 2, 2009
  • Ben Fahy
NZ papers weather storm; gains in 'Meatspace' announced

reading-the-newspaperIf you believe the hype, print is an anachronistic curmudgeon unsuccessfully fighting against an online onslaught of Twits, Tweets and Twats.

But if you believe the latest readership numbers, print – in New Zealand, at least – appears to be in fine(ish) fettle.

The latest newspaper readership results from the Nielsen Media Research survey show significant gains for the year to 30 September in the major metropolitan markets.

  • The New Zealand Herald average issue readership is up 3,000 to 394,000 in Auckland City (overall 568,000) on the same period last year.

  • The Waikato Times has jumped 8,000 to 104,000. The Times also increased its penetration in its key market by 2 percentage points – up to 44.1 per cent.

  • In Wellington The Dominion Post was up 5,000 to 145,000 in the city. Overall readership is 247,000. It also increased penetration by 1 percentage point to 47.7 per cent.

  • The Press has lifted by 7,000 to 223,000 nationally, while its penetration in Christchurch rose by just under 1 percent, to 50 per cent.

  • Nearly half of all Wellingtonians and Cantabrians aged 15 plus read their city’s newspapers on an average day.

"These results are good news for newspapers and their advertisers," Newspaper Publishers’ Association chief executive Tim Pankhurst says. "This is despite a severe economic downturn and the challenge of the internet. Newspapers remain in good heart, and continue to adapt.

"When you add online audiences, total readership has never been higher."

He says the Sunday market was also prospering with readership of Sunday newspapers increasing by 7,000 to 946,000 overall.

The Sunday Star Times was up 6,000 to 570,000 and the Herald on Sunday was up 13,000 to 380,000.

"The overall change in daily newspaper readership over the last 12 months is less than 1 per cent", Pankhurst says.

"About 2.5 million New Zealanders will read at least one edition of a daily or Sunday newspaper every week".

Click here for previous Nielsen readership results.

Source: Nielsen Media Research, National Readership Survey October 2008 – September 2009: All People 15+

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit