NZ Gardener tends to its editorial crops

  • Media
  • March 8, 2010
  • StopPress Team
 NZ Gardener tends to its editorial crops

New Zealand’s top-selling gardening magazine, NZ Gardener, has appointed Jo McCarroll as its new editor. She will lead the team but will be under the watchful eyes and green fingers of current editor Lynda Hallinan, who will take up a new role as editorial director.

McCarroll has over a decade of experience in newspapers and magazines and was most recently deputy editor of Next magazine. Fairfax Magazines’ general manager Lynley Belton says her good editorial judgement, strong leadership qualities and genuine love of all things gardening made her the obvious choice.

“All those qualities give me confidence she’ll build on the innovative development of the title. Jo describes herself as ‘a genuinely passionate gardener’ and has an intuitive understanding of what matters to gardeners; simply by dint of being one. She’ll identify strongly with a typical NZ Gardener reader.”

Belton says the magazine has flourished under Lynda Hallinan’s leadership and she is delighted that Hallinan will remain as part of the team at NZ Gardener in a new role as editorial director.

McCarroll is relishing the opportunity to work with Hallinan and to work on a specialist title that reflects her own love of gardening.

“I admire what Lynda has done with the magazine and, by extension, the brand. My goal is to continue this approach and introduce more readers to the NZ Gardener brand," she says. "NZ Gardener has given me so many great ideas for my own garden, as it has for so many others. With creative and original ideas like her self sufficiency project and the Get Growing e-newsletter, Lynda has built circulation and readership for NZ Gardener at a time when other magazines have found it tough."

NZ Gardener magazine, which took top honours by the Magazine Publishers Association last year as MPA Magazine of the Year, continues to grow in both circulation and readership with an increase of 18.3 percent in circulation year on year and 15 percent growth in 10+ readership (January- December).

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit