Not Tu Meke of a challenge: Māori Language Week kicks off with a pesky Australian

  • Advertising
  • September 10, 2019
  • Courtney Devereux
Not Tu Meke of a challenge: Māori Language Week kicks off with a pesky Australian

Aiming to get New Zealanders to speak more te reo Māori than a native Australian bird, Augusto and the Māori Language Commission have issued a fairly easy seeming challenge to Kiwis. 

Perhaps it's a playful take on the classic Australian / New Zealand rivalry, perhaps its because of Cockatoos can pick up phrases in a few days, perhaps, its because the pun Cocka Tumeke was just too good to pass up. Either way, colour me unsure as to why a native Australian bird was chosen for this Māori Language Week campaign.

Look, I'm not complaining, Cocka Tumeke has the flair and style to make it big as our next 'New Zealand Celebrity', and it is as orotiki (cute) as pie.

The campaign highlights how much even Kiwis' struggle to pick up just a few te reo words, even simple ones that most of us should know.

It's a fun play on a challenge, as professional bird trainers have lent a hand with the campaign, while Māori Language Week ambassadors, Pere Wihongi and Guyon Espiner also feature - attempting to teach “Cocka Tumeke” a few te reo Māori words. 

Ngahiwi Apanui, chief executive at the Māori Language Commission, clears up why the native bird was chosen to challenge the nation. 

“This campaign is a fun way of introducing the idea that everyone – even an Australian bird – can follow the advice ‘ahakoa iti, akona, kōrerotia – learn a little, use a little. Everyone is encouraged and welcome to use te reo Māori. To do so normalises te reo Māori and helps welcome it into all parts of our life".

Augusto creative directors, Matt Sellars and Rich Robson, says the campaign is a fun poke at a very serious issue. 

"While this is a silly campaign that we’ve had a lot of fun creating, there is a pretty serious message at the heart of it. If we can simply give everyone a little nudge to put a little time aside to upskill their te reo this week, we’re moving forward as a nation". 

I suppose it doesn't matter who, or what is hawking our native language, as long as its being supported. Our readers encouraged to challenge themselves against this pesky Ozzie, so start incorporating a few te reo words into your day, should be easy as, bro.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

I'm still standing after BOTAB

  • Opinion
  • October 18, 2019
  • Courtney Devereux
I'm still standing after BOTAB

Last night our nations finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit