The third nationwide GfK radio industry survey for 2019 shows Radio New Zealand audience numbers remain strong – with 669,600 New Zealanders (10+) tuned in to RNZ National and RNZ Concert each week.
This is a slight drop from the previous survey which had the reach of 694,700 listeners.
Among all radio listening in New Zealand, RNZ National has a market share of 11.1 percent and a cumulative audience of 599,800 listeners. This means it has regained the crown of biggest station in the country from MediaWork’s The Edge which has a weekly cumulative reach of 590,800 listeners as revealed in the commercial radio survey published last week.
Results in the all-important Breakfast period (weekdays 6am – 9am) show Morning Report reaching 441,300 listeners. This is a station share of 14.4 percent of the total radio listening audience at that time of day.
During the week Nine to Noon with 305,700 listeners and on weekends, Saturday Morning (Saturday 8am – midday) with 258,400 listeners have retained their strong market positions.
RNZ Concert has a weekly cumulative audience of 165,600 people, a slight decline from 172,600 listeners in the last survey.
RNZ head of radio and music David Allan says it was another strong performance by RNZ National and an endorsement of the engaging content being offered across the network.
“There is an obvious audience need for a trusted source of challenging, innovative and engaging content which promotes informed debate in this country. It is a thirst that continues to produce great results for our key programmes and reinforces the importance of RNZ in the total New Zealand radio market."
Allan says all key programmes including Nine to Noon, The Panel, and Checkpoint continue their strong engagement with audiences.
“Our new 5am show, First Up continues to do well in strengthening the all-important lead-in for Morning Report, which has again performed very strongly.”
RNZ radio results are boosted by growth in online audiences and collaborative partnerships with other major media organisations, including Stuff, NZME, MSN, TVNZ and Bauer, continue to extend the reach for RNZ content.
The multimedia broadcaster has once again achieved significant growth across digital channels.
More than 805,000 users now access the RNZ website during a typical week, an increase of 36 percent year-on-year, and there were on average over 1,264,000 monthly views of RNZ content on YouTube – up 113 percent over the equivalent period in 2018.
A full rundown of the non-commercial results can be found here.