No winner for July's Ad Impact Award

  • Ad Impact
  • August 23, 2019
  • StopPress Team
No winner for July's Ad Impact Award

July was a mixed month for advertising, with no clear winner of the Colmar Brunton Ad Impact Award.

Winning TV creative needs to show strengths across four key metrics; enjoyment, branding, persuasion and impact.

While no one advertisement this month performed well across all key metrics, there were three ads which stood out for their strengths in specific areas:

  1. Branding – KFC’s ‘Open Kitchen’
  2. Persuasion – Fly Buy’s ‘Fly Buys Millionaire’
  3. Impact – Milo’s ‘30% less added sugar’

See the below infographic for more information about the July Colmar Brunton Ad Impact Award.

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I'm still standing after BOTAB

  • Opinion
  • October 18, 2019
  • Courtney Devereux
I'm still standing after BOTAB

Last night our nations finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.

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