No winner for July's Ad Impact Award

  • Ad Impact
  • August 23, 2019
  • StopPress Team
No winner for July's Ad Impact Award

July was a mixed month for advertising, with no clear winner of the Colmar Brunton Ad Impact Award.

Winning TV creative needs to show strengths across four key metrics; enjoyment, branding, persuasion and impact.

While no one advertisement this month performed well across all key metrics, there were three ads which stood out for their strengths in specific areas:

  1. Branding – KFC’s ‘Open Kitchen’
  2. Persuasion – Fly Buy’s ‘Fly Buys Millionaire’
  3. Impact – Milo’s ‘30% less added sugar’

See the below infographic for more information about the July Colmar Brunton Ad Impact Award.

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Powershop personifies power in a romantic campaign

  • Advertising
  • September 16, 2019
  • StopPress Team
Powershop personifies power in a romantic campaign

In a new brand campaign, by EightyOne, Powershop is shining a light on the relationship consumers have with their electricity through a young woman and a big pink blob.

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