Nielsen and Industry Research Group set to revise CMI product, call on industry for feedback

  • Media
  • July 11, 2017
  • StopPress Team
Nielsen and Industry Research Group set to revise CMI product, call on industry for feedback

Nielsen and the Industry Research Group (IRG) are currently in the process of rethinking the CMI (consumer and media insights) research product in a bid to develop a service that better meets the needs of communications planners.    

IRG chair Barry Williamson says this step is being taken to ensure the product remains in tune with the changes currently taking place across the industry.    

"I am dedicated to the future development of CMI that reflects the way in which you want to use the data going forward in a more effective and efficient manner," Williamson says.  

"We are currently going through a robust review of the existing product offering, looking for ways of reducing the sheer volume of data, making it more accessible and looking at the possibility of being able to merge the data with other relevant data streams."

The Nielsen CMI product is designed to give media planners an indication of the media consumption habits of consumers within certain target groups.   

The latest move to revise the CMI product is part of an ongoing iterative process that has seen it go through various stages of progression since its adoption in the local market.

The service has also been augmented in recent years to give users greater granularity when analysing a set target market.       

Given the large swathes of data that pass over planners' screens on a daily basis, the IRG is looking to develop a service that allows for greater simplicity rather than more complexity.    

To determine the best route for this update, the IRG is calling on members of the advertising and the media community to share their thoughts on the changes.   

"It is only through your cooperation that we can get robust data that will enable the IRG to move the discussion forward," Williamson says.

Those interested in sharing their thoughts are invited to participate in the survey here.

Participants enter a draw to win one of four $250 Prezzy cards.   

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit