New Zealand Post Targeted Communications has become a Principal Business Partner of the New Zealand Marketing Association (NZMA), marking a consolidation of their long-standing relationship.
Already a sponsor of the RSVP and Nexus Awards and the Smarter Data forums on data-driven marketing, New Zealand Post Targeted Communications is now adding its support to the NZMA’s leadership, networking, legislative and education initiatives.
Peter Fenton, New Zealand Post’s Chief Executive – Postal Services, says the extension of the sponsorship agreement reflects New Zealand Post’s support and recognition of the Marketing Association and its aim to encourage and develop the highest standards of measurable marketing in New Zealand.
“New Zealand Post believes that one of the ways to achieve growth in direct marketing in New Zealand is through working with industry partners to increase the awareness and understanding of measurable, data-driven marketing,” he says.
“Education is fundamental to this, so we’re pleased to support the Marketing Association’s Certificate of Direct Marketing and the learning and networking opportunities provided to marketers by their direct and digital workshops.”
Sue McCarty, Chief Executive of the Marketing Association, says: “New Zealand Post understands the importance and benefits associated with investing in an independent body that promotes and facilitates a vibrant and competitive industry, and has now taken its long-standing relationship with the Marketing Association to the next level, by entering into a Principal Business Partnership with us alongside TVNZ.
“The commitment associated with a Principal Business Partnership is significant and we are delighted and excited that New Zealand Post is joining TVNZ to support the Marketing Association in our mission to facilitate a community of engaged marketing and business professionals delivering real business results.”
New Zealand Post Targeted Communications continues to be a key sponsor of other industry bodies CAANZ and ANZA.
- New Zealand Post’s Targeted Communications team brings together direct and digital strategic marketing, data supply, management and analytics, and campaign management expertise to create a centre of excellence for direct marketing and 1-2-1 communications. Its goal is to make data-driven direct marketing easier for Kiwi businesses and ensure mail remains an effective media channel, working with its partners to grow the 1-2-1 channel.
