New Zealand digital advertising grows by almost 13 percent in Q1 2019

  • Advertising
  • July 17, 2019
  • StopPress Team
New Zealand digital advertising grows by almost 13 percent in Q1 2019

Total digital revenue in New Zealand continues to climb, reaching $275.4 million in the first quarter of 2019, achieving 12.6 percent growth on the same quarter in 2018, following five consecutive quarters of double-digit growth.  

The data was drawn from the IABNZ’s Digital Advertising Revenue Report released by the IABNZ and Baker Tilly Staples Rodway.

Classifieds and directories achieved the highest growth, with a total of $55.7 million and up 19.2 percent on the same quarter last year, followed by search, which continues to dominate with $174.2 million and growth of 15.3 percent on Q1 2018.

Between search, classified and directories, and total display their revenue increased by $33 million in Q1 2019 on the same quarter last year.

Within total display growth was underpinned by sponsorship at 88.6 percent on the same quarter last year, followed by video, audio and native at 17 percent, 13.7 percent and 7.9 percent respectively.

The largest shift in display revenue by advertising category was travel and accommodation, recording a year-on-year increase of 92 percent.

Total mobile (smartphone and tablet) grew by almost 14 percent on the same quarter last year, and according to Nielsen Consumer & Media Insights, Q2 18 – Q1 19, 81 percent (3.2 million) of all New Zealanders aged 15-plus own a smartphone.

The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter. The results reported are considered the most accurate measurement of online advertising revenue since the data are compiled directly from information supplied by companies selling online advertising.

All-inclusive, the report includes data reflecting online advertising revenue from 16 New Zealand online publishers across their websites and commercial online services.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Advertising Week APAC 2019: Is Facebook good for the world?

Advertising Week APAC 2019: Is Facebook good for the world?

At the end of last month, advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference where Facebook’s vice president of partnerships, Ime Archibong, spoke about social responsibility, the danger of a single story and the power of technology.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit