May was a great month for advertising and competition to win the Colmar Brunton Ad Impact Award was as fierce as ever. After a win from Countdown in April, May brought further success to the supermarket category with New World taking the honour with their advertisement ‘We’re your neighbours!”
The ad highlights the amazing work that New World, their staff and Kiwi’s around the country have put in to help us get through these difficult times. The advertisement strongly resonated with viewers and won the Colmar Brunton Ad Impact award for its strength across the 3 pillars of effective advertising as well as excelling in:
- Meets Needs
See the below infographic for more information about the May Colmar Brunton Ad Impact Award.