New World cooks up a feast to take out November's Ad Impact Award

  • Ad Impact
  • December 14, 2018
  • StopPress Team
New World cooks up a feast to take out November's Ad Impact Award

November saw another great selection of new adverts but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it is New World with 'Enjoy Better'.

The new 'Enjoy Better' TVC from New World – a collaboration between Foodstuffs, 99, Colenso BBDO, Fish and Just One – adds a personal touch to showcase the supermarket's quality, fresh-produce and low prices. The ad won the Colmar Brunton Ad Impact Award for three key reasons:

  • Brand Love
  • Meets Needs
  • Branding

See the below infographic for more information about November’s Colmar Brunton Ad Impact Award:

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Bank of New Zealand’s spot showcases how the little moments matter

  • Advertising
  • October 14, 2019
Bank of New Zealand’s spot showcases how the little moments matter

Bank of New Zealand has launched its latest campaign ‘Kids’ Room’ via Colenso BBDO ­ – and for anyone who has shared a room with a sibling, it will strike a chord.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit