November saw another great selection of new adverts but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it is New World with 'Enjoy Better'.
The new 'Enjoy Better' TVC from New World – a collaboration between Foodstuffs, 99, Colenso BBDO, Fish and Just One – adds a personal touch to showcase the supermarket's quality, fresh-produce and low prices. The ad won the Colmar Brunton Ad Impact Award for three key reasons:
See the below infographic for more information about November’s Colmar Brunton Ad Impact Award:
The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.