Netflix and cheat: Spark provides a confession space for Netflix cheaters

  • Advertising
  • May 14, 2018
  • StopPress Team
Netflix and cheat: Spark provides a confession space for Netflix cheaters

It’s a trend that’s showing no sign of slowing—Netflix cheating, or more specifically, watching a show ahead of the person or people you’re supposed to be watching with. 

To help Netflix cheaters make things right, Spark and Colenso BBDO have created a website giving the self-indulgent and guilty characters a space to confess and apologise for their behaviour.

A person who visits the website is first prompted to come to admit their streaming infidelity. After disclosing details of the incident(s), they are offered the chance to make up for it by sending a personalised apology card to the betrayed, with a moving message written by Colenso.

To get the wheels of confession rolling, Spark and Netflix kicked things off with a minute-long spot on social media. The short video sees a betrayed Netflix partner (ZM host Megan Papas) force her partner to uncover his cheating ways using a truck-sized hint.

Papas is not alone, with figures from NZ Herald showing that over 36 percent of Kiwi streamers cheat.

Spark’s head of brand, communications and experience, Sarah Williams, explains, while the card might not turn back time or make it possible for offenders to ‘unsee’ episodes, it signifies a pledge taken by the cheater to end the behaviour.

"It’s a confession, apology and silver lining all in one, hopefully helping Netflix streamers grow stronger for episodes to come.”

The phenomenon of Netflix cheating exists all over the world and a similar scheme exists overseas to contain illusive Netflix consumers; U.K ice cream brand Cornetto created commitment rings to stop people watching shows unless their partner is present.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Ads of the week: 22 January

  • TVC of the week
  • January 22, 2019
  • StopPress Team
Ads of the week: 22 January

A round of applause for Les Mills, NZTA and Whittaker's.

Read more

Hell launches ‘unruly tourist’ pizza

  • Advertising
  • January 21, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

Read more

Steve Tindall: Is the Mediaworks/QMS merger a good thing?

  • Voices
  • January 21, 2019
  • Steve Tindall
Steve Tindall: Is the Mediaworks/QMS merger a good thing?

In November 2018 MediaWorks and QMS Media Limited (NZ) entered into a heads of agreement for a proposed merger of QMS’s out-of-home, production and digital media assets and MediaWorks' radio, TV and digital business. GroupM chief investment officer Steve Tindall weighs in on who a merger such as this works for.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
TVNZ-NZ Marketing Awards 2018 best financial and banking: FMG
news

TVNZ-NZ Marketing Awards 2018 best financial and banking: FMG

FMG has been around for a long time, offering advice-driven insurance to the rural community. But, when competition from brokers was affecting business, it knew it needed to remind New Zealand's rural communities of its unique service. We take a look at 2018's best financial and banking.

Denstu Aegis Network appoints Henry Tajer as CEO

  • Advertising
  • January 21, 2019
  • StopPress Team
Denstu Aegis Network appoints Henry Tajer as CEO

Dentsu Aegis Network has appointed Henry Tajer to the role of chief executive officer Australia and New Zealand.

Read more
voices

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more

StopPress noticeboard: 18 January

  • Noticeboard
  • January 18, 2019
  • StopPress Team
StopPress noticeboard: 18 January

Deals, expansions and acquisitions across the Industry.

Read more

NZTA goes undercover to spread safety message

  • Advertising
  • January 18, 2019
  • StopPress Team
NZTA goes undercover to spread safety message

New Zealand Transport Agency’s latest campaign aims to reduce young driver fatalities by getting them into safer cars.

Read more

Year in Review: Amber Coulter

  • Year in Review
  • January 18, 2019
  • Amber Coulter
Year in Review: Amber Coulter

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Amber Coulter, partner at TRA, has to say.

Read more

Getting in on the action: Eli Smit on his Ground Breaking Podcast

  • Media
  • January 17, 2019
  • Elly Strang
Getting in on the action: Eli Smit on his Ground Breaking Podcast

It’s not often you stumble across a nine-year-old hosting a business podcast, but then again, most nine-year-olds aren’t like self-proclaimed budding entrepreneur Eliah (Eli) Smit.

Read more

Ikon appointed communication agency for Zuru and Rascal + Friends

  • Advertising
  • January 17, 2019
  • StopPress Team
Ikon appointed communication agency for Zuru and Rascal + Friends

Ikon has kicked off the year with two new clients, Zuru and Rascal + Friends.

Read more

John Gutteridge joins Wunderman Thompson Australia/NZ as CEO

  • Advertising
  • January 17, 2019
  • StopPress Team
John Gutteridge joins Wunderman Thompson Australia/NZ as CEO

WPP AUNZ has announced John Gutteridge is returning to Australia to take on the newly created role of chief executive officer for Wunderman Thompson Australia/NZ.

Read more
TVNZ-NZ Marketing Awards 2018 best FMCG: New Zealand King Salmon
news

TVNZ-NZ Marketing Awards 2018 best FMCG: New Zealand King Salmon

As a Marlborough product going up against international competition, New Zealand King Salmon marked its territory. We take a look at 2018's best FMCG.

Year in Review: Kyle Morris, Stuff

  • Year in Review
  • January 17, 2019
  • Kyle Morris
Year in Review: Kyle Morris, Stuff

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Kyle Morris, head of creative and design at Stuff, has to say.

Read more

Save the date: Stoppies is returning for another year

  • The Stoppies
  • January 16, 2019
  • StopPress Team
Save the date: Stoppies is returning for another year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit