From dairy farms to coffee farms: Nespresso takes local farmers beyond their local fields

  • Advertising
  • June 15, 2018
  • StopPress Team
From dairy farms to coffee farms: Nespresso takes local farmers beyond their local fields

Nespresso NZ is transporting Fieldays goers to its coffee farms in a VR experience as an extension of its ‘Nespresso Women’ campaign.

The campaign shines a spotlight on the women behind its coffee, with stories from Ethiopia, Colombia and Indonesia of how the work of its female agronomists is contributing to the quality of coffee and their local farming communities.

While it's been launched internationally, in New Zealand, M Theory has come on board to refine the footage and overlay the 360 degree visuals with graphics to immerse the Fieldays audience into the stories.

A bigger story about the agronomists as well as Nespresso’s AAA Sustainable Quality Program can be seen in the campaign Nespresso NZ is pushing on Facebook.

This isn't the first time Nespresso has brought its brand to life for a New Zealand audience. Last year, it celebrated the launch of its Christmas coffee collection with a one-off mural created by Kiwi artist Andrew J. Steel.

The candy-inspired collection reminded Steel of his childhood and subsequently, the mural is a collection of his memories.

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Getting in on the action: Eli Smit on his Ground Breaking Podcast

  • Media
  • January 17, 2019
  • Elly Strang
Getting in on the action: Eli Smit on his Ground Breaking Podcast

It’s not often you stumble across a nine-year-old hosting a business podcast, but then again, most nine-year-olds aren’t like self-proclaimed budding entrepreneur Eliah (Eli) Smit.

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Ikon appointed communication agency for Zuru and Rascal + Friendss

  • Advertising
  • January 17, 2019
  • StopPress Team
Ikon appointed communication agency for Zuru and Rascal + Friendss

Ikon has kicked off the year with two new clients, Zuru and Rascal + Friends.

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John Gutteridge joins Wunderman Thompson Australia/NZ as CEO

  • Advertising
  • January 17, 2019
  • StopPress Team
John Gutteridge joins Wunderman Thompson Australia/NZ as CEO

WPP AUNZ has announced John Gutteridge is returning to Australia to take on the newly created role of chief executive officer for Wunderman Thompson Australia/NZ.

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Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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  • Advertising
  • January 15, 2019
  • StopPress Team
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  • Nielsen Demographics
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