Nespresso NZ is transporting Fieldays goers to its coffee farms in a VR experience as an extension of its ‘Nespresso Women’ campaign.
The campaign shines a spotlight on the women behind its coffee, with stories from Ethiopia, Colombia and Indonesia of how the work of its female agronomists is contributing to the quality of coffee and their local farming communities.
While it's been launched internationally, in New Zealand, M Theory has come on board to refine the footage and overlay the 360 degree visuals with graphics to immerse the Fieldays audience into the stories.
A bigger story about the agronomists as well as Nespresso’s AAA Sustainable Quality Program can be seen in the campaign Nespresso NZ is pushing on Facebook.
This isn't the first time Nespresso has brought its brand to life for a New Zealand audience. Last year, it celebrated the launch of its Christmas coffee collection with a one-off mural created by Kiwi artist Andrew J. Steel.
The candy-inspired collection reminded Steel of his childhood and subsequently, the mural is a collection of his memories.