Tax and payment services company Hnry has revealed itself to be the company behind 'The Lost Receipt' campaign, which has popped up on billboards, radio ads and Instagram posts in the last week.
The campaign follows a mysterious character and his 'homemade' ad campaign, developed to find his missing receipt.
With the character having no advertising experience, he starts out with flyers and community notices. But his search escalated to him painting his own billboards, recording his own radio ads and even hiring a plane to fly a banner over Auckland reading 'Have you seen my receipt?'. He offered followers on Instagram unusual rewards if they were able to locate the receipt.
By Monday, the character finally admitted defeat, the receipt was gone for good and he'd be having to file an incomplete tax return. The punchline of the campaign was that the character would leave the work to Hnry, next time.
FCB senior creative David Shirley says it was exciting to see the way people engaged with the campaign.
"We set out to take one tiny, but relatable pain-point and make it huge – a nationwide manhunt for a piece of paper. It needed to be offbeat and entertaining, so people would join us on the journey/"
The humorous campaign has attracted the attention of people throughout New Zealand, and now that they've been made aware of the company behind it, it will tell more of a product story from this point on.
Hnry chief executive James Fuller says the aim of the campaign was to show freelancers and contractors how Hnry can take the pain away from tax returns.
"With the deadline for tax filings fast approaching, it's crazy how much time and effort we spend trying to hunt down these little bits of paper. We wanted to inject a bit of fun into what can be a busy and stressful time of year, while highlighting an important issue – financial admin can be tricky to get right."