With a change of season upon us, August saw a new range of TVCs being tested. While there were plenty on show, it was My Food Bag with its 'Dinner Makes Families' TVC by Saatchi & Saatchi that picked up the Colmar Brunton Ad Impact Award.
Featuring Russell the Brussels Sprout – who fell off a plate and has taken up residence on a ledge underneath the dinner table – the audience learns how the family he lives with used to be despondent around dinner time, eating plain food and barely talking while they ate in front of the television.
However, since starting My Food Bag, dinner has taken a more energetic turn and the takeaway message is the importance of spending quality time as a family around the dinner table.
The TVC won the Colmar Brunton Ad Impact award for three key reasons: Enjoyment, Brand Love and Persuasion.
See the below infographic for more information about August’s Colmar Brunton Ad Impact Award: