Spotify recently admitted that YouTube is the world's biggest music streaming service. And many of the most popular music videos can be found on the Vevo channel. So, as is the custom at this time of year, it's crunched its annual numbers and released a top ten list of the most-watched music videos across Australia and New Zealand in 2014.
This year’s list, which is compiled from views across desktop and its mobile, tablet and TV apps, is dominated by female artists, who take out nine of the top ten spots. Sydney-born Iggy Azalea topped the list with Fancy, featuring CharliXCX. The video has notched up over ten million views in ANZ to date, while also ranking at number five in Vevo’s global chart.
Checkout the music videos in the playlist below:
In second spot was American newcomer Meghan Trainor, with her debut single 'All About The Bass', which was just 100,000 views ahead of Taylor Swift’s 'Shake It Off' in third spot with 9.9 million views. Nicki Minaj’s twerk-fest for Anaconda follows next in fourth place.
Katy Perry’s 'Dark Horse', featuring Juicy J, was fifth and also topped Vevo’s global chart as the world’s most watched music video, with over 700 million views worldwide. Perry's 'This is How We Do' ranked at number eight in the ANZ list.
Adelaide-born Sia is the only other Australian artist to feature in the list, ranking sixth with 'Chandelier', picking up over 6.5 million views. Rapper Chris Brown is the only male artist on the list with his single, 'Loyal', featuring Lil Wayne, ranked as the ninth most-watched video this year across the ANZ region.
Vevo says it has witnessed 60 percent growth in streams across desktop and its mobile, tablet and TV apps year-on-year in ANZ, hitting over 90 million views each month in recent months.
- Check out our interview with the Vevo main brains here.
“The ladies have dominated this year. The videos just keep getting better and better," says Jonathan Hopkins, strategy and marketing director at Authentic Entertainment, which represents Vevo exclusively in Australia and New Zealand. "Everyone is talking about the power of emotive content, well it doesn’t get much more emotive than music videos and stream growth is testament to that. To be knocking on the door of 100 million monthly streams for a market our size is phenomenal. We look forward to seeing this growth continue into 2015."