It's a mixed bag for mags in the latest audited circulation results, with most mags reporting year-on-year declines. But there are a few notable exceptions.
Mindfood took a spectacular leap from 13,131 to 22,797 in total NZ year-on-year circulation, Healthy Food Guide continues its forward march climbing from 45,632 to 49,391, and the growing NZ Gardener added some 7000 to reach 47,863.
Also showing growth are Australian Women’s Weekly, Top Gear, Fashion Quarterly, NZ Rugby World, NZ Fishing World, NZ Lifestyle Block, The Cut and Crème.
Recording signficant drops are M2, North & South, NZ Business, Unlimited, PC World, Cuisine, NZ Woman's Weekly, NZ Management, Taste, Autocar, Bride & Groom, Urbis, ProDesign and Houses.
The cat fight among the three main women's titles sees NZ Woman's Weekly with the most eye scratches, dropping 10.8 percent in year-on-year total NZ circulation. Woman's Day recorded a 4.1 percent decline and New Idea 2.1 percent decline on the same basis.
Idealog, Dish, NZ Marketing and Life & Leisure all held their own.
No doubt there'll be plenty of crowing and explaining things away in the next few days and we'll keep you posted. But if you can find any themes in these results, good luck.
I guess the growing titles are all magazines: how's that for starters?