Who it's for: Mini (and its new Limited Edition Soho 11) by DraftFCB and Digipost.
Why we like it: The overall campaign for the very limited edition Mini Soho looks fairly impressive (here's another ad for the Soho 8 that's set to run on C42, the new alternative music channel, and the very cool website) and apparentlythis stereoscopic 3D commercial for cinema is a world-first. Of course, it can only be seen in boring old 2D here. So you'll have to wait to see the 3D version in selected theatres around the country in the coming weeks.
DB Breweries has taken out the Supreme Award at this year’s TVNZ-NZ Marketing Awards for their ‘Reviving a Legend - Tui's Stepchange Into RTDs’ marketing initiative. Meanwhile, Jo Mitchell from McDonald’s New Zealand was celebrating her Marketer of the Year win and Philip Poole was inducted into the Marketing Hall of Fame.
The results of the third GfK Radio Survey for 2019 are out and The Edge is holding strong in top position for commercial stations, with a weekly cumulative reach of 590,800 listeners. These listeners contribute to the 3.3 million New Zealanders who listen to commercial radio in their everyday lives.
August was an amazing month for advertising and choosing a winner of the Colmar Brunton Ad Impact Award was a difficult task. This month, the honour goes to PAK’nSAVE with their latest advertisement ‘Saveyest Country’.
Creativity first: Lumo’s challenge to the industry
Wanting to inspire and celebrate dynamic and interactive creativity in the digital outdoor space, Lumo has created The Pixel Awards. StopPress sat down with co-founder and chief executive Phil Clemas to talk digital opportunities, breaking down barriers and growth.
Two international companies, Sweetshop and Green Productions have joined forces to launch Sweetshop & Green into Australia and New Zealand. The new company has a focus to bring small and large scale tv and film productions to the country.
The Marketing Association is readying itself this week for a change of hands in the role of CEO. John Miles will step into the position at the end of September, as its current CEO Tony Mitchell prepares for his own departure.
The MPA judges described this year's 'Rising Star', Erin Berryman, as a commercially-focused editor who has demonstrated strategic nous during her site, Beautyheaven, launch and ongoing development. Here, Berryman shares her thoughts on the award and the industry she is rising through.
Last month brought news that KPEX, the Kiwi Premium Ad Exchange consortium created in 2015 by Stuff, NZME, MediaWorks and TVNZ, is to close. The move is the result of changing market demands and shareholder priorities. Following the news, local programmatic players, Kargo and Acquire, have shared their thoughts.