Whittaker’s and Meridian announce partnership with release of 'Brooklyn Block'

  • Advertising
  • January 18, 2017
  • StopPress Team
Whittaker’s and Meridian announce partnership with release of 'Brooklyn Block'

Over the last few years, we’ve seen Whittaker’s partner with a number of brands, including L&P, Lewis Road Creamery and Jelly Tip, to produce a range of interesting hybrids. And now the Porirua-based chocolate company is continuing its collaborative trend by teaming up with Meridian Energy for a new campaign, focused on renewable energy.

To celebrate the fact that Whittaker’s has chosen Meridian as its electricity provider, the chocolate company has released a limited edition ‘Brooklyn Block’ (named after Meridian’s Brooklyn Turbine).

“We love the fact that Meridian only generate from pure ingredients, like Wellington wind,” says Whittaker’s marketing manager Holly Whittaker.

To announce the new block, Whittaker’s and Meridian have released a joint video, featuring Meridian brand ambassador Jeremy Wells talking about the partnership between the two companies.     

Meridian general manager Neal Barclay says he is eager to work with Whittaker’s because of the company’s sustainability track record. 

“Customers have choice, whether it’s over chocolate or electricity,” Barclay says. “Whittaker’s share our commitment to the best ingredients and best business practices, with renewable energy at the heart of both. This can make a real difference for customers.” 

Whittaker’s has in recent years enjoyed a strong reputation among Kiwi consumers, having been chosen as the most trusted brand for five years in a row.

This record viewed alongside its long legacy in the New Zealand market makes it likely that there will be a few other brands lining up to work with the chocolate company in 2017. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit