After a pitch late last year, OMD has won the Menarini media account with work commencing this month.
Menarini, a privately owned Italian pharmaceutical company with over 13,000 employees globally, has been active locally since January 2016.
Josh Duncan, general manager at Menarini New Zealand, says it's established a solid foundation to launch new products for the benefit of New Zealand consumers.
"We are excited to be partnering with an industry-leading organisation such as OMD."
Nigel Douglas, OMD CEO, is also eager to start this year strong and is excited about the prospect of having a healthcare client.