Local comedy 7 Days, and 3 News’ election coverage highlight a strong month of growth for TV3, which saw significant gains in the key 25-54 demographic, while TV One continued to lose ground.
November’s ratings saw TV3 grow its primetime share of the 25-54 audience by 15.8 percent, compared with the previous month, moving ahead of TV One, which dropped by 8.6 percent.
Top-performing programmes included 7 Days, The Graham Norton Show, NCIS, Inside Child Poverty – A Special Report, WannaBen, The X-Factor USA, Missing Pieces, as well as movies I Robotand It’s Complicated.
MediaWorks’ group managing director, Sussan Turner, says the 25-54 growth sets TV3 up for a strong finish to 2011, and bodes well for the New Year.
“It’s very pleasing to have success like this right across the primetime schedule from comedy and drama to entertainment and documentary. These results are a testament to director of programming, Kelly Martin, news and current affairs director, Mark Jennings, and their teams, and demonstrate our two-channel strategy is paying off.
“I’d also like to congratulate everyone involved with 7 Days, which was November’s number one show, and pay tribute to the entire 3 News team for the quality of our top-rating Decision ’11 coverage.”
7 Days was the number one programme in November for the 25-54 audience, across all networks. TV3 reached another 25-54 milestone when 3 News’ Decision ’11 election special won the 25-54 demographic from TV One for the first time in the network’s history. Presented by John Campbell and Duncan Garner, the election special was watched by 23 percent more 25-54 year-olds than TV One.**
*Nielsen TAM: Primetime 25-54 share
**Nielsen TAM: TV3′s election coverage averaged a 9.0 rating and 27.4 percent share in the 25-54 demographic. In comparison, TV One’s coverage averaged a 7.3 rating and a 22. 1 percent share.
