The 2019 IAB New Zealand Digital Advertising Awards were held last night where MBM was named Agency of the Year and Tianze Yu, Big Mobile campaign manager, won the Grand Prix.
MBM also watched as its digital partner Alysha Delany received the Service to the Industry Award while its search/performance media specialist Campbell Jarvis received the Emerging Talent Award.
About the wins, Delany says it is a testament to the significant breadth and depth of digital capability, and the value of building a business which is able to design and deliver great digital work across the spectrum of advertising.
Big Mobile also had plenty more to celebrate with its country sales director Michael Buhagiar taking home Council Member of the Year.
Over 300 people attended the event and Gill Stewart, CEO of IAB New Zealand, says it was a record year.
“Entries more than doubled on last year, with finalists announced across 22 categories, up from 17 last year. The high calibre of entries was noted by the panel of almost 50 judges.”
The other grand awards saw S.L.I.C.E. Digital take home Digital Product of the Year and NZME receive Digital Start-Up of the Year for OneRoof.
All winners can be seen below:
Sales excellence and ad operations awards
Display Sales Excellence
Direct Digital Sales Team, led by Matt Fussell MediaWorks
Mobile Sales Excellence
James Cartwright, Big Mobile
Video Sales Excellence
Laura Craig, MediaWorks
Junior Ad-Ops Person of the Year
Tianze Yu, Big Mobile
Senior Ad-Ops Person of the Year
Mel Evans, NZME
Best use of media awards
Best use of Audio sponsored by MediaWorks
Spark – Project Laya, Digital Commons
Best Use of Mobile sponsored by Stuff
Kauri Dieback, FCB New Zealand
Best Use of Native sponsored by Verizon Media
Southern Cross Health Society, NZME and MBM
Best use of social sponsored by Facebook
Ethique #GIVEUPTHEBOTTLE
Alysha Delany, MBM
Best Use of Video Sponsored by Taboola
Ministry of Education: Oat the Goat, TVNZ AND FCB New Zealand
Best Use of Multi-Channel Integration
The Little Christmas Nudge, FCB New Zealand AND NZME
Data and effectiveness awards
Best Use of Data: Audience Modelling Sponsored by Trade Me
Switch Stop, FCB New Zealand
Best Use of Data: Measurement Solution Sponsored by Nielsen Media
Switch Stop, FCB New Zealand
Best Use of Programmatic Sponsored by The Trade Desk
Flexigroup
Keila Bituin, MBM
Best Use of Search Engine Marketing and/or Search Engine Optimisation Sponsored by Google
Creating a competitive advantage leveraging AI and Google Ad Smart Bidding Strategies, Harmoney
Grand awards
Digital Product of the Year
Driving online conversion on a pay for performance basis, S.L.I.C.E. Digital
Digital Start-Up of the Year
OneRoof – Disrupting the traditional property model in New Zealand, NZME
Emerging Talent Sponsored by Marsden Inch
Campbell Jarvis, MBM
Council Member of the Year
Michael Buhagiar, Big Mobile
Service to the Industry
Alysha Delany, MBM
Agency of the Year sponsored by Google
MBM 2018: A year of growing digital talent, data analytics and business results
Grand Prix sponsored by Google
Tianze Yu, Big Mobile
