MBM named Agency of the Year at 2019 IAB New Zealand Digital Advertising Awards

The 2019 IAB New Zealand Digital Advertising Awards were held last night where MBM was named Agency of the Year and Tianze Yu, Big Mobile campaign manager, won the Grand Prix.

MBM also watched as its digital partner Alysha Delany received the Service to the Industry Award while its search/performance media specialist Campbell Jarvis received the Emerging Talent Award.

About the wins, Delany says it is a testament to the significant breadth and depth of digital capability, and the value of building a business which is able to design and deliver great digital work across the spectrum of advertising.

Big Mobile also had plenty more to celebrate with its country sales director Michael Buhagiar taking home Council Member of the Year.

Over 300 people attended the event and Gill Stewart, CEO of IAB New Zealand, says it was a record year.

“Entries more than doubled on last year, with finalists announced across 22 categories, up from 17 last year. The high calibre of entries was noted by the panel of almost 50 judges.”

The other grand awards saw S.L.I.C.E. Digital take home Digital Product of the Year and NZME receive Digital Start-Up of the Year for OneRoof.

All winners can be seen below:

Sales excellence and ad operations awards

Display Sales Excellence
Direct Digital Sales Team, led by Matt Fussell MediaWorks

Mobile Sales Excellence
James Cartwright, Big Mobile

Video Sales Excellence
Laura Craig, MediaWorks

Junior Ad-Ops Person of the Year
Tianze Yu, Big Mobile

Senior Ad-Ops Person of the Year
Mel Evans, NZME

Best use of media awards

Best use of Audio sponsored by MediaWorks​
Spark – Project Laya, Digital Commons

Best Use of Mobile sponsored by Stuff
Kauri Dieback, FCB New Zealand

Best Use of Native sponsored by Verizon Media
Southern Cross Health Society, NZME and MBM

Best use of social sponsored by Facebook

Ethique #GIVEUPTHEBOTTLE
Alysha Delany, MBM

Best Use of Video Sponsored by Taboola  
Ministry of Education: Oat the Goat, TVNZ AND FCB New Zealand

Best Use of Multi-Channel Integration
The Little Christmas Nudge, FCB New Zealand AND NZME

Data and effectiveness awards  

Best Use of Data: Audience Modelling Sponsored by Trade Me  
Switch Stop, FCB New Zealand

Best Use of Data: Measurement Solution Sponsored by Nielsen Media  
Switch Stop, FCB New Zealand

Best Use of Programmatic Sponsored by The Trade Desk  
Flexigroup
Keila Bituin, MBM

Best Use of Search Engine Marketing and/or Search Engine Optimisation Sponsored by Google  
Creating a competitive advantage leveraging AI and Google Ad Smart Bidding Strategies, Harmoney

Grand awards

Digital Product of the Year
Driving online conversion on a pay for performance basis, S.L.I.C.E. Digital

Digital Start-Up of the Year
OneRoof – Disrupting the traditional property model in New Zealand, NZME

Emerging Talent Sponsored by Marsden Inch  
Campbell Jarvis, MBM

Council Member of the Year  
Michael Buhagiar, Big Mobile

Service to the Industry  
Alysha Delany, MBM

Agency of the Year sponsored by Google  
MBM 2018: A year of growing digital talent, data analytics and business results

Grand Prix sponsored by Google
Tianze Yu, Big Mobile

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