MBM adds Xero, FlexiGroup New Zealand and Brother to its roster

  • Advertising
  • August 7, 2018
  • StopPress Team
MBM adds Xero, FlexiGroup New Zealand and Brother to its roster

MBM has added a trio of accounts to its shelf in the last couple of months including Xero, FlexiGroup New Zealand and Brother.

The Xero win comes as the result of a pitch process and will see MBM deliver strategy, channel planning and offline media buying for the company, enabling Xero to focus on its growth as a service provider to the small business sector. 

Valerie Walshe, New Zealand brand and marketing director for Xero, says it likes the fact that MBM is an independent agency. 

"They think differently like us, so it’s a fantastic match with the way we work."

Meanwhile, the FlexiGroup New Zealand account enables MBM to flex pretty much all of its media muscle expertise using strategy, planning, data and analytics and SEO.

MBM will be working on data-driven marketing and media strategy.

And for Brother International (New Zealand), MBM will be developing media strategy and then planning and buying across offline and digital media. Its team will be offering analytics consulting to this market-leading print and technology brand.

Emma Lewisham, general manager of marketing and corporate, says managed print services (MPS) is at the heart of Brother’s business and it's committed to ongoing, transparent relationships with customers, delivering them exceptional support while managing all their print needs.

"Getting that message out and understood by busy, time-poor Kiwi entrepreneurs will be a key priority for MBM.”

McCready adds Brother is expanding its services significantly in 2018 and beyond, and MBM is excited to help it engage with potential customers.

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  • Media
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  • Radio New Zealand
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