MasterCard survey: Kiwis warming to digital wallets, but security fears continue

  • Didge
  • February 26, 2015
  • Elly Strang
MasterCard survey: Kiwis warming to digital wallets, but security fears continue

With innovations in digital payment methodologies, our society is becoming increasingly cashless. And, according to a new Mastercard survey, Kiwis are slowly becoming okay with that, with many starting to warm up to the idea of digital wallets. 

The survey of shopping habits showed 75 percent of New Zealanders regularly shop online and two thirds are open to the idea of using a digital wallet.   

The main drawcard is convenience, as it simplifies the process of shopping online and in-store.

The user’s credit, prepaid or debit card information is loaded and stored in one secure location, taking away the hassle of filling in payment details every time a user buys something.

Country manager for MasterCard New Zealand, Peter Chisnall, says Kiwis are looking for easy and safe ways to shop online, as the biggest concern for those surveyed was the security of their banking and personal details.

The digital wallets also allow stores to add loyalty and rewards schemes to the cards, making checking out at an online shop that’s visited regularly a far smoother process.

 “No one wants to carry around multiple loyalty cards, nor is it possible to remember which one is used where,” Chisnall says.

“So being able to store this information electronically, to be quickly selected at check-out with the appropriate shipping address, is a significant transformation of the status quo.”

MasterCard’s ‘MasterPass’ digital wallet launched in April last year at Westpac branches and various payment technology providers, including Fontis, Flo2Cash, IP Payments and Paystation.

Local retailers that let customers shop with MasterPass include NZSale, Living Social, Rebel Sport, BuyInvite and Roxy. View the full list here. 

Chisnall says he’s seen an uptake in people adopting digital wallets in the short time since MasterPass was released, but says the public have taken time to catch on.

“As is expected with new technology, uptake is gradual before people discover the benefits,” he says.

The survey found 43 percent of people need more information before they’d use a digital wallet, showing there’s still some apprehension about modern payment systems. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Year in Review: Amber Coulter

  • Year in Review
  • January 18, 2019
  • Amber Coulter
Year in Review: Amber Coulter

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Amber Coulter, partner at TRA, has to say.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit