Marketing deficient small businesses to be taken in, nursed back to health

  • Marketing
  • June 1, 2010
  • StopPress Team
Marketing deficient small businesses to be taken in, nursed back to health

With limited resources at their disposal, small businesses rarely have the opportunity to invest time into their marketing planning, despite the fact that marketing is an integral element of their businesses. And, with a nation made up of many small to medium enterprises (SMEs), opportunities for guidance, advice and dedicated time to spend on marketing planning is usually quite rare. So, to try and relieve some of this pressure, the Marketing Association has just launched the SME Marketing Assistance Programme.

This brand new offering will assist SME members with their annual marketing planning process by way of regular, facilitated, free one-day SME Marketing Assistance programmes.

“Most New Zealand SME operators are innovative, creative and often time poor. There is often a conflict of priorities for their businesses and immense pressure to stay on top of everything,” says Sue McCarty, chief executive of the Marketing Association. “Our new SME Marketing Assistance Programme offers an opportunity for SMEs to spend one day of their year learning about the latest developments in SME marketing and putting together a 12 month marketing plan which utilises these developments and is ready for implementation immediately”.

By attending the programme, SME members will look at exactly what their organisation needs to market their products and services in a compliant manner and ensure the best possible return on their marketing spend.

The Marketing Association has partnered with The Marketing Company, SME experts who will facilitate the programme.

“The Marketing Company has experience working with over 1000 SMEs throughout New Zealand and are well positioned and experienced to offer excellent guidance for SMEs,” says McCarty.

The SME Marketing Assistance Programme is proudly sponsored by Telecom and will be launched by the New Zealand Marketing Association at the Bizzone Business Expo in Auckland this week.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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