Mar/Apr NZ Marketing deemed good enough to eat by experts

  • Advertising
  • March 5, 2012
  • Cath Winks
Mar/Apr NZ Marketing deemed good enough to eat by experts

Looking for some words to read and pictures to look at? We’ve got just the thing: a freshly minted copy of NZ Marketing magazine. It's out now, and there's plenty to sink your eyes into. Our cover star Dave Walden feeds our own Vincent Heeringa some humble pie, during a very long, very expensive and very overdue lunch; James Hurman shares a few parting shots; we look at whether it's the best or worst time to be in the TV biz, head outdoors to see if 2011 was just a fluke, and talk to some recruitment high-rollers to find out where job hunters should be looking; Nielsen's AIS figures show 2011's big spenders–and where they spent it; and there's a rundown of all the winners of the RSVP and Nexus awards. 

If that's not enough, there is also Michael Friedberg on the four main challenges facing modern marketeers, Brett Hancock on the rise of the QR code, Ben Goodales's advice on testing your way to direct success, Aaron Turk's thoughts on the importance of digital, James Bickford's belief in the power of P2P brands, Andrew Lewis on why brand is losing its power, Dan Winfield's advice on social media law and 150 years of the Otago Daily Times advertising.

You can read the mag the quaint, old-fashioned papery way by popping down to the local shop or subscribing here. But because you tech-savvy marcomms folk are so fashion forward you can also download an e-version to your favourite jabscreen device from the Zinio site.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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