Manly dips, conjoined sheep, heartless betrayal and period drama

  • TVC
  • October 10, 2011
  • Ben Fahy

Youtube VideoWho's it for: Mammoth by Shine and Flying Fish

Why we like it: It's the same comical hypermasculine approach used for the launch last year. But if it ain't broke, don't fix it. Just add in a rudimentary pulley system to remind men how to dip their chips.

Youtube Video Who's it for: Air New Zealand by Albion and Flying Fish

Why we like it: And you thought Air New Zealand had pushed the boat out with Rico. New online airline spokesbeast Mason & Jason, conjoined sheep twins, reaffirm a few Kiwi stereotypes.

Youtube VideoWho's it for: TAB by Sugar and 8com.

Why we like it: Does sporting loyalty win out over the lure of cold, hard cash? A good campaign that's building nicely.

Youtube VideoWho's it for: Sky by DDB and Curious

Why we like it: It's a truth universally acknowledged that mothers like period dramas. But thankfully Sky has come to the rescue with its multi-room offer.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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