Mana and Soundtrax take relationship to next level and move in together

  • Advertising
  • January 14, 2010
  • StopPress Team
Mana and Soundtrax take relationship to next level and move in together

Music composition and audio production company Soundtrax and music supervision and licensing company Mana Music have merged and will now offer composition, music supervision and licensing and audio post services under one roof. 

Franklin Road, the new one-stop music services business, will be run by joint managing directors Stacey Thomas Wah, a director and producer at Soundtrax who has more than 15 years of audio production experience, and Jonathan Hughes, a partner in Mana Music who has a background in music marketing and artist management in New Zealand and England.

Wah says the two companies, "both veterans of music services to the film, television and advertising industry", had been "working together on an ad-hoc basis over the last few months, with each of us stepping into the other's domain, and it started to make sense to consider moving in together".

Franklin Road will operate from new purpose-built offices and studios at 84-86 Franklin Rd in Auckland's Freemans Bay.

Soundtrax's Jim Hall and Mana's Chris Gough will remain as shareholders of the new enterprise alongside Wah and Hughes.

Hall, who has won Gold Clios, Axis and Cannes Lions awards for a host of New Zealand advertisers, will also take a role as one of two in-house composers, the other being Mahuia Bridgman-Cooper (M.Mus), a classically-trained composer and multi-instrumentalist who has most recently been working with Liquid Studios on campaigns for VW, Kia, McDonalds, Farmers, AA Insurance and Sky TV.

Hall certainly sounds happy about the new arrangement: "Phew! Soundtrax began life as purely a support system for me as a composer, but in 25 years had grown to be far more than this. Franklin Road gives me the freedom to go back to concentrate on doing what I love, which is writing and recording music. It's something I've had my heart set on for about twenty years."

Gough will consult to Franklin Road in much the same way as he has been doing with Mana in New Zealand.

All full-time staff from Soundtrax and Mana will move to Franklin Road, with the exception of Mana's Savina Kim who will focus 100 percent on Native Tongue Music Publishing's New Zealand operation.

Franklin Road will open for business Monday, 18 January.

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