Maisey makes McCann move and other choice recruitment cuts

  • Advertising
  • October 21, 2010
  • StopPress Team
Maisey makes McCann move and other choice recruitment cuts

Oliver Maisey takes up some new creative reins, Naked adds two senior comms planners to its roster and Perceptive loses one of its account managers to social media.

Maisey chain

Last time we spoke to Oliver Maisey, he had just returned from a stint in Dubai with BBDO, where he said he spent most of his time firing people. Hopefully that won't be the case at the start of November when he starts as creative director for McCann WorldGroup NZ.

Maisey will be taking over the creative direction from Ben Lightfoot, who has held a dual creative director/managing director role since McCann WorldGroup reopened its Auckland office two years ago.

In line with the structural changes implemented since Nick Brien took the helm of McCann WorldGroup back in April, Maisey, who returned to New Zealand a few months back and set up a little production company called Augusto, will also join the newly formed Australia/New Zealand Creative Council.

“Nick Brien has placed a major priority on establishing McCann WorldGroups’s creative reputation, in particular in this region, therefore a dedicated creative director role alongside the establishment of a trans-Tasman creative council will result in creative ideas that will transform businesses," says Lightfoot.

Maisey has worked at Saatchi & Saatchi Wellington, before going on to creative director roles at GeneratorBates, FCB, ECD at M&C Saatchi and BBDO Dubai. He also recently acted as chief judge for Adshel's Creative Challenge.

“I’ve been away from New Zealand advertising for the best part of three years. I was surprised to find out that in my absence, McCann had reappeared in the market," says Maisey, once considered one of the nicest men in advertising, but now coming in at joint 16th. "I was even more surprised to find out that far from being part of the old school hierarchy, they were small, nimble, and entrepreneurial, without any of the long-winded processes or inflated egos the industry is infamous for. They still issue press releases though."

More Nakeds

Naked Communications has added two senior comms planners to its growing roster. And, as a result of its steadily growing numbers, it's also about to move to bigger premises.

In a classic switcheroo, OMD's Sophie Joiner has joined to work on strategy and comms planning for the Fonterra account that Naked took off OMD a while back ( And Augusta Grayson, formerly at Spark PHD ( will be working on the Coke account.

Perception is reality

It's the last day on the job for Perceptive account manager Jessica Charlesworth, who has decided to explore a new opportunity as a marketing and social media executive. For any enquiries contact operations manager Jo Tovee

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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