Maher returns to nurturing TVNZ bosom, takes role as pretty big cheese

  • Marketing
  • April 19, 2010
  • StopPress Team
Maher returns to nurturing TVNZ bosom, takes role as pretty big cheese

Starcom MediaVest group executive vice president Paul Maher, who has had a long history with the company having been general manager TVNZ agency sales around ten years ago and being involved in late 2006 in helping develop the company’s strategic plan, “Inspiring New Zealanders On Every Screen”, has been named TVNZ’s head of sales and marketing.
TVNZ chief executive Rick Ellis said Maher would start in the role, which was created in last month’s restructuring of the company’s executive team, in August.

“Paul has enjoyed an outstanding international career with Starcom MediaVest Group, one of the world’s largest media and communication companies. As well as his current role, he has been chief executive of North Asia, New Zealand and Canada and managing director/chief operating officer China and Hong Kong,” he says. “Paul brings a wealth of experience in marketing, sales, television, advertising and the media generally and, importantly, in dealing with customers and clients both locally and internationally.

Ellis says his appointment will be valuable to TVNZ in its transition from being a traditional analogue broadcaster into being New "Zealand’s leading digital television and media company".

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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