Transgender rights are coming further into the spotlight as trans individuals speak out on the importance of recognition and support from their community. Now, progressive company Lush Cosmetics has announced its new Transgender Visibility campaign launching today.
Lush is known for its stance on acceptance of all people in its working environment. Now, its transgender visibility campaign is aiming to further support transgender individuals with the production and sale of its limited-edition Inner Truth Bath Melt. 100 percent of the product sales will be donated directly to RainbowYOUTH and InsideOUT organisations supporting the trans community. 
In support of the campaign LUSH will be distributing more than 2,000 resource booklets called “How to be a trans ally”, which will be available in all LUSH stores in New Zealand. The booklet covers areas such as trans rates in suicide, homelessness and violence. With tips and tricks on how to support trans and non-binary individuals.
Ariahne Thompson, campaign manager from Lush Australia and New Zealand says, “As a business that champions equality and has actively campaigned alongside the LGBTQIA+ community for many years, we recognise that people who are transgender often face disproportionately high rates of discrimination.
“Our aim is to stand in solidarity with the community and provide education on how individuals can become stronger, louder allies and build an inclusive and accepting society for all.”
The launch of this campaign will coincide with Transgender Week of Awareness, observed from 12 – 19 November, and finish on Transgender Day of Remembrance on 20 November to stand in solidarity with the transgender community.
The company is seeking to raise $10,000 for organisations fighting to bring visibility and secure rights for transgender people.
This story was originally published on The Register.
