The finalists of the NZDM Awards have been announced, with Colenso BBDO/Proximity and justONE/.99 leading the field on 13 each and Loyalty NZ next on ten.
DraftFCB earned seven nods, Federation and Barnes Catmur got six, Chemistry has five, Twenty has four, Clemenger BBDO, Rolfe, Unity and Pareto Fundraising have three and Saatchi & Saatchi and Massey University have two. Farmers and ANZ will fight it out for Direct Marketing Organisation of the Year.
Entries were up 18 percent overall and there was a 14 percent increase in the number of unique entrants, including some first-timers.
“Now in their 28th year, the awards recognise work that exhibits excellence in insight-driven marketing projects and campaigns that connected with customers on an individual basis and generated outstanding results,” says Sue McCarty, chief executive of the Marketing Association. “They also allow the best and brightest new talent coming through the industry to be recognised by announcing the finalists for the New Zealand Post Student Marketer of the Year award.”
This year, students had to prepare an integrated regionalised campaign that can be delivered in Auckland and Waikato, for the new YMCA Auckland programme ‘Family Memberships’.
The creative for the call for entries was done by justONE.
Winners will be unveiled at the Awards Night on Thursday 27 February 2014 at The Langham, Auckland. Get your tickets at www.nzdmawards.co.nz.
The Finalists:
Campaign Name | Entrant | Nominee |
2015 & 2018 Auckland Volvo Ocean Race | Barnes, Catmur and Friends | Auckland Tourism Events and Economic Development |
Acquisition Strategy – Dual Fuel Campaign | .99 & Starcom | Genesis Energy |
Air New Zealand Gold Elite Experiences – Putting You in the Picture | Air New Zealand | |
Air New Zealand Retail Segmentation | DraftFCB | Air New Zealand |
ANZ Low Rate MasterCard Q3 Balance Transfer Campaign | DraftFCB | ANZ Bank New Zealand |
ASB Like Loan | Saatchi & Saatchi | ASB Bank |
Beyond the Wall | Colenso BBDO/Proximity New Zealand | Frucor Beverages Group |
BNZ Platinum Rewards Conversion Campaign | Loyalty New Zealand | Bank of New Zealand |
Boundary Road Brewery Cans vs Bottles | Barnes, Catmur and Friends | Boundary Road Brewery |
Buy Online, Anytime, Anywhere (Car, Home & Contents Online) | Twenty | AA Insurance |
Choice Rewards from Laminex New Zealand | Laminex New Zealand | |
Emirates ’33 Destinations’ | Federation | Emirates Airlines |
Epic – Bringing the Movie to Your Home | Twenty | AA Insurance |
Farmers Club – Insight Driving Loyalty | justONE | Farmers Trading Company |
Farmlands BIG 50 | justONE | Farmlands Co-operative Society |
Farmlands Moodem | justONE | Farmlands Co-operative Society |
Feel Tip Top | Colenso BBDO/Proximity New Zealand | Fonterra Brands (Tip Top) |
Flash Driving Game | Clemenger BBDO | New Zealand Transport Agency |
Fly Buys Flats Wheel of Misfortune | Loyalty New Zealand | |
Forest & Bird Standing Up for the RMA | Pareto Fundraising | Forest & Bird |
Friends with Benefits | ROLFE | BP Oil New Zealand |
From Us to You – July Appeal | Twenty | Heart Foundation |
Fuji Xerox Wide War One | Republik Communications | Fuji Xerox New Zealand |
Genesis Energy’s Winback Programme – Speed Matters | justONE | Genesis Energy |
Highly Targeted Outdoor Media | iSite Media | |
Honesty Box – Are Kiwis Really Honest? | Barnes, Catmur and Friends | Boundary Road Brewery |
Kordia IT Superhero | Chemistry Interaction | Kordia New Zealand |
Let’s Talk Crap! | MAD Ideas | Far North District Council |
Life in Perfect Balance – 3 Series Touring Launch | Twenty | BMW Group New Zealand |
Make You Happy | justONE | Genesis Energy |
Making DIY Easy As | DraftFCB | Mitre 10 (New Zealand) |
Massey University Maori and Pasifika Campaign | Massey University | |
Massey University Summer School Campaign | Massey University | |
Mercury Energy – Good Energy Monitor (GEM) | Chemistry Interaction | Mercury Energy |
Mercury Stars for Starship Campaign | Chemistry Interaction | Mercury Energy |
My Meter App – Launch | justONE | Genesis Energy |
need2know.org.nz | IAG | |
New Season Fashion Launch – Replacing a Mass Blast With Precision Targeting | justONE | Farmers Trading Company |
New Season, New Approach | justONE | Farmers Trading Company |
New World National Quad Points Christmas Night | Loyalty New Zealand | Foodstuffs New Zealand |
New World Wine Awards 2012 | Loyalty New Zealand | Foodstuffs New Zealand |
New Zealand Post Global Logistics – Launch from Nowhere | Clemenger BBDO | New Zealand Post Global Logistics |
Oxfam Vanuatu Training Centres Appeal | Pareto Fundraising | Oxfam New Zealand |
Q Card – 40 Days | Federation | Fisher & Paykel Finance |
Q Card 3+1 | Federation | Fisher & Paykel Finance |
Red Puppy Appeal 2013 to Super Lapsed | Federation | Royal New Zealand Foundation of the Blind |
St John Northern Benny Appeal | Pareto Fundraising | St John Northern Region |
Symphony Customer Engagement Programme | Unity ID | Westpac New Zealand |
Tech in a Sec | RAPP | Telecom New Zealand |
The Bear Essentials of Safety | True | Air New Zealand |
The Smart Phone Line | Colenso BBDO/Proximity New Zealand | Samsung |
Toyota 86 RC – Make Your Own Fun | Proximity Wellington | Toyota New Zealand |
Trial by Timeline | Colenso BBDO/Proximity New Zealand | Amnesty International |
UniQuest | University of Auckland | |
V Robbers | Colenso BBDO/Proximity New Zealand | Frucor Beverages Group |
“What’s My Number” 2013 Winter Campaign | DraftFCB | Electricity Authority |
Z CVP Change | Loyalty New Zealand | Z Energy |
Z Newbies Trial | Loyalty New Zealand | Z Energy |
Nexus Awards Finalists:
Campaign Name | Entrant | Nominee |
An Insights Driven Approach to New Season Fashion Launch | justONE | Farmers Trading Company |
ANZ FutureWise – Helping Members Make the Most of KiwiSaver | DraftFCB | ANZ Investment |
Beyond the Wall | Colenso BBDO/Proximity New Zealand | Frucor Beverages Group |
BNZ Customer Lifecycle Management Strategy | Bank of New Zealand | |
Friends with Benefits | ROLFE | BP Oil New Zealand |
Genesis Energy’s Winback Programme – Speed Matters | justONE | Genesis Energy |
Highly Targeted Outdoor Media | iSite Media | |
More For You – Customer Contact and Sales Engagement Programme | DraftFCB | ANZ Bank New Zealand |
New World Wine Awards 2012 | Loyalty New Zealand | Foodstuffs New Zealand |
Next Best Product | Bank of New Zealand | |
Nudge: Finding a Brand’s REAL Influencers | Young & Shand | |
Q Card – 40 Days | Federation | Fisher & Paykel Finance |
Symphony Customer Engagement Programme | Unity ID | Westpac New Zealand |
The Smart Phone Line | Colenso BBDO/Proximity New Zealand | Samsung |
Trial by Timeline | Colenso BBDO/Proximity New Zealand | Amnesty International |
Craft Awards Finalists:
Campaign Name | Entrant | Nominee |
Acquisition Strategy – Dual Fuel Campaign | .99 and Starcom | Genesis Energy |
ASB Like Loan | Saatchi & Saatchi | ASB Bank |
Beyond the Wall | Colenso BBDO/Proximity New Zealand | Frucor Beverages Group |
BNZ Platinum Rewards Conversion Campaign | Loyalty New Zealand | Bank of New Zealand |
Feel Tip Top | Colenso BBDO/Proximity New Zealand | Fonterra Brands (Tip Top) |
Flash Driving Game | Clemenger BBDO | New Zealand Transport Agency |
Friends with Benefits | ROLFE | BP Oil New Zealand |
Fuji Xerox Wide War One | Republik Communications | Fuji Xerox New Zealand |
Honesty Box – Are Kiwis Really Honest? | Barnes, Catmur and Friends | Boundary Road Brewery |
Kordia IT Superhero | Chemistry Interaction | Kordia New Zealand |
Making DIY Easy As | DraftFCB | Mitre 10 (New Zealand) |
Mercury Stars for Starship Campaign | Chemistry Interaction | Mercury Energy |
need2know.org.nz | IAG | |
New Season Launch – Getting Smarter with Data | justONE | Farmers Trading Company |
New World National Quad Points Christmas Night | Loyalty New Zealand | Foodstuffs New Zealand |
New World Wine Awards 2012 | Loyalty New Zealand | Foodstuffs New Zealand |
Q Card – 40 Days | Federation | Fisher & Paykel Finance |
Symphony Customer Engagement Programme | Unity ID | Westpac New Zealand |
The Smart Phone Line | Colenso BBDO/Proximity New Zealand | Samsung |
Trial by Timeline | Colenso BBDO/Proximity New Zealand | Amnesty International |
V Robbers | Colenso BBDO/Proximity New Zealand | Frucor Beverages Group |
Special Award Finalists:
Category | Finalist | Finalist Company |
Direct Marketer of the Year | Fiona Stewart | BP Oil New Zealand |
The Keith Norris Direct Marketing Organisation of the Year | ANZ Bank New Zealand | |
The Keith Norris Direct Marketing Organisation of the Year | Farmers Trading Company |