Localist pictorially expands its social media repertoire

  • Digital
  • May 2, 2011
  • StopPress Team
Localist pictorially expands its social media repertoire







It seems there’s an app for almost everything now and, combined with people’s apparent fondness for sharing details about what’s going on in their lives, New Zealand Post-run directory and social media service Localist has launched what its chief executive Blair Glubb describes as a “visual Twitter stream”.

It’s is all part of a concerted effort by the company to combine traditional directories with a social media and digital technology edge and, if successful, will add more collateral to the Localist repertoire as it seeks to pull in more of the Yellow Pages (court cases aside) and Trade Me directories market.

“Until now there was no way to see Auckland-only images in one place online. So we've launched a web site where you can see what's happening locally, right down to your patch of Auckland. It's a more visual way to tap into what people are doing this minute,” says Glubb.

Localist enlisted M&C Saatchi to develop the technology interface for the website, called whatsgoodaroundhere.co.nz. iPhone users download the Instagram photo sharing app from iTunes and then visit the whatsgoodaroundhere.co.nz and, in real time, the site pulls in all photos taken on Instagram in the greater Auckland area.

"By combining these images with geo-location data we saw we could provide a fantastic way of showing what is going on in different parts of Auckland, in real time," says M&C Saatchi head of strategy Tony Burt.

The website allows you to check out images taken from within a 5km radius of your current location. When you click on an image that appeals to you, you get more information obout it.

So if you want to know where someone got their shoes from, or where they’ve just had a good coffee—and who knows what else—you’ll be in a pictorial-info haven of sorts, or so it’s hoped.







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