The Step Up Sky Tower Stair Challenge offers a rare opportunity for the general public to access the Sky Tower's 1,103 stairs, all in support of Leukaemia & Blood Cancer New Zealand (LBC). LBC has partnered with Auckland-based agency Chemistry to shout about the event.
The challenge is on August 9, and gives businesses and individuals a chance to scale the largest structure in the southern hemisphere, all for a good cause.
LBC previously partnered with Chemistry for Shave For A Cure earlier in 2019, and the agency is managing the social media for the campaign.
Chemistry founding partner and creative director Patrick Murphy says almost everyone can relate to the cause on some level.
"This is a great opportunity for businesses and Kiwis to do some good. My father passed away from leukaemia, so it means a lot to me to be part of this."
Chemistry copywriter Amelia Petrovich says working on the campaign has been a privilege.
"Chatting to the team at LBC and meeting some of the incredible families they work with really highlighted the good campaigns like this can do for real people. It's been awesome to help get the story out there for them this year."
LBC chief executive Peter Fergusson says even though the number of steps at the Sky Tower may seem daunting, this is an event for everyone.
"Grab your workmates, your mates, or whoever you can to create a team of three or five. It's a high-energy event for all levels of fitness."
LBC receives no government funding so fundraising events like the Step Up challenge are essential – the goal for this event is $550,000. Money raised will provide emotional and practical support to blood cancer patients as well as education and research to find a cure.