Let your fingers do the jabbing

  • Digital
  • October 7, 2010
  • StopPress Team
Let your fingers do the jabbing

It was revealed by the Herald yesterday that New Zealand Post seems to have designs on the directories business, after it snaffled Yellow's ex-director of sales Greg Murphy and three other national and regional sales managers. But, not one to lie down in the face of adversity *ahem, Google, ahem*, Yellow is still trying to up the ante and has announced the launch of its new, locally developed iPad and iPhone apps.

With almost 300,000 online business listings searchable in Yellow online, Yellow says the apps make this information instantly available on Yellow mobile products, all for free. And if you’re an advertiser, Yellow reckons you’ll get an even better return on your investment because it allows more people to search for products and companies online.

The release of the apps is all thanks to you, apparently, the estimated 150,000 iPhone and iPad users, all of whom expect access to information and communication anywhere, any time.

“This simultaneous iPad release and iPhone update is a direct result of our users’ feedback. We’ve seen consumers increasingly use our mobile products and our advertisers query how they can harness the power of the mobile web,” says Yellow's digital director, Peter Crowe. "Locally developed in NZ [by Smudge Apps], we think we have some true global innovation in our iPad release with device pairing, notes and personalisation. This comes on the back of an optimised search experience and backend upgrades to make the search experience even faster."

The new apps replace the first Yellow iPhone app, which was launched in August last year. Aside from being digital, embracing GPS technology and making searches even faster, the functions of the new apps echo the old school paper version of Yellow, with users able to search based on a person’s name, business name or business category, with the added benefit of being able to browse through popular searches and save any notes added.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

An independent spirit: Time Out Bookstore on community, loyalty and cats

An independent spirit: Time Out Bookstore on community, loyalty and cats

Time Out Bookstore’s manager Jenna Todd was a speaker at the Magazine Publishers Association’s 2019 magazine conference ‘Thinking Forward’ held in July. StopPress visited Todd at the store and discussed similarities between independent bookstores and magazines, engaging with the local community and selling socks.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit