Lance Armstrong’s much-publicised interview with Oprah Winfrey made for prime social media fodder, with an array of quips, opinions and parody videos spewing forth following the confessions about his drug use (our favourite: “Hats off to Lance Armstrong. I tried to ride a bike whilst on drugs, hit a kerb and fell off and I wasn’t even going fast in France, just slow in Dunedin”). And, never one to miss an opportunity for a humorous contextual ad, Pak ‘n Save and DraftFCB have quickly climbed aboard the Doprah bandwagon too.
http://www.youtube.com/watch?v=MIl5RxhLZ5USoon after the interview, Armstrong’s ‘What am I on?’ ad for Nike, which was produced back in 2001, started doing the rounds online.
UPDATE: Here’s the fixed up version.
