KPEX swears in AppNexus as primary adtech partner

  • Media
  • November 14, 2017
  • StopPress Team
KPEX swears in AppNexus as primary adtech partner

KPEX chief executive Richard Thompson has announced that AppNexus will become the primary platform partner for the local ad exchange, founded by NZME, Fairfax, TVNZ and MediaWorks.   

KPEX has, since its inception in 2015, been working with the Rubicon Project, which previously powered the Pangea Alliance (a premium ad exchange consisting of news publications such as The Guardian, Reuters and CCN).       

Thompson says AppNexus will now become the primary provider to KPEX and that the Rubicon Project will take on “a smaller role”.

AppNexus will exclusively power the KPEX Private Marketplace from February 2018.

KPEX has expanded beyond the four founding partners, adding inventory from Allied Press, Sun Media, Tangible Media,, Choice TV, and Allure Media.   

Thompson says the decision to work with AppNexus comes after a pitch, involving a number of technology providers in the market.

He says that it’s important to review partnerships in an industry subject to such a constant technological change.

“We’ll be reviewing our partnerships every two years,” he says.

He says the appointment of AppNexus was made simply because the business made the most compelling proposition during the pitch process.

“KPEX and AppNexus are aligned in our mission to bring transparency to programmatic advertising, so that New Zealand’s premium publishers, broadcasters and content producers can thrive in the digital space,” Thompson says.

The KPEX partnership with AppNexus follows similar publisher co-operative programmatic exchange partnerships in Australia, with APEX (Australian Premium Exchange), and in France, with Audience Square.

Thompson adds that the decision to shift its primary partnership to the new provider did not have anything to do with the legal proceedings involving the Rubicon Project and The Guardian in the UK.

Digiday reported that The Guardian initiated legal action in March, alleging the ad tech company had “syphoned undisclosed fees from programmatic advertising buys across its site.”

The Rubicon Project responded with a counter-claim, denying any wrongdoing and alleging that The Guardian had breached its contract by letting other intermediaries sell some of its inventory.

The court case is ongoing. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit