Kiwibank's dirty money

  • Advertising
  • October 8, 2012
  • StopPress Team
Kiwibank's dirty money

It's a bit of a lolly scramble in bank land at the moment, and we mentioned a few of the overtures National Bank competitors received from competing banks last week. But Kiwibank and Ogilvy have turned on the Barry White, lit a few candles and, with a challenger brand twinkle it their eyes, set about wooing Kerre Woodham.

ASB played on the switch pun recently with its dedicated switcher ad, and Kiwibank is doing the same with 'the switch before you're switched' line. 

While there's plenty of flirting between banks and customers at the moment, there's even been a bit of inter-agency eyelash batting, with BNZ sending a card to Kiwibank to thank them for throwing fuel on their Money is good/Money is bad conversation. 

"Awww shucks BNZ! We were tickled pink to get your thank you card for having a bit of fun with your Money is good/Money is bad campaign. We don't have an opinion on that, but thank you cards are always good," it said on Kiwibank's Facebook page. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

StopPress noticeboard: Yellow purchases stake in Hype & Dexter, Scroll Media ups its offer

  • Noticeboard
  • August 16, 2019
  • StopPress Team
StopPress noticeboard: Yellow purchases stake in Hype & Dexter, Scroll Media ups its offer

Deals, expansions and acquisitions across the industry.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit