Kiwi kids are winning kids: Belowtheline takes big haul at APPA awards

  • Marketing
  • August 31, 2012
  • StopPress Team
Kiwi kids are winning kids: Belowtheline takes big haul at APPA awards

Following on from its performance in the recent APMA Star Awards, marketing and promotional agency Belowtheline has won big at this year's APPA Awards, taking home five awards including a gold, two silvers and two bronzes.

The annual awards put on by the Australasian Promotional Products Association acknowledge the best promotional companies across Australasia and more than 150 entries were received this year. 

Taking out more awards than any other promotional agency, Belowtheline won gold in the ‘under $5’ category for its Sanitarium All Blacks bowls, a gift with purchase created for the Sanitarium All Black ‘Game Plan’ promotion.

The judges described the bowls as being a “great quality product with consistent branding” and “exceptional technical decoration”, and as having “impressive sell-through with amazing sales results”.

The agency also picked up silvers in the ‘under $5’ category for its Midori jug and in the ‘charity or non-profit’ category for its Canteen bandanas, and bronzes for Huggies Toys and Auckland Transport HOP Satchels.

Belowtheline director Christine Abbott, who attended the award ceremony in Sydney, said the wins were testament to the hard work put in by all the team and to the clients and retailers involved. 

The agency also entered the Effie awards for the first time and was named as a finalist for Frucor's h2go Cash Caps.

“As a relatively small, indie player who specialises in getting results, we’re chuffed just to be recognized amongst the larger agencies,” she says. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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