Kiwi Bacon claims Colmar Brunton October Ad Impact Award

  • Ad Impact
  • November 26, 2018
  • StopPress Team
Kiwi Bacon claims Colmar Brunton October Ad Impact Award

October was a wonderful month for advertising, but there can only be one winner of the Colmar Brunton Ad Impact Award. For October it went to Kiwi Bacon with their ad 'Kiwi Bacon – 100% New Zealand Free Farmed.'

In the 30-second spot, by YoungShand, a farmer shows where Kiwi Bacon pigs can be found on the company's North Canterbury farm, including in large paddocks, hanging out in big eco sheds or foraging in the forest, providing a point of differentiation for the brand.

The Kiwi Bacon advertisement won the Colmar Brunton Ad Impact award for three key reasons:

  1. Enjoyment
  2. Differentiation
  3. Persuasion

See the below infographic for more information about October’s Colmar Brunton Ad Impact Award:

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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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