October was a wonderful month for advertising, but there can only be one winner of the Colmar Brunton Ad Impact Award. For October it went to Kiwi Bacon with their ad 'Kiwi Bacon – 100% New Zealand Free Farmed.'
In the 30-second spot, by YoungShand, a farmer shows where Kiwi Bacon pigs can be found on the company's North Canterbury farm, including in large paddocks, hanging out in big eco sheds or foraging in the forest, providing a point of differentiation for the brand.
The Kiwi Bacon advertisement won the Colmar Brunton Ad Impact award for three key reasons:
See the below infographic for more information about October’s Colmar Brunton Ad Impact Award:
The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.