Joy, stars and heat

  • TVC
  • April 10, 2012
  • Ben Fahy

Youtube Video

Who's it for: NZ Tax Refunds by Special Group and Finch

Why we like it: Everyone loves getting an unexpected windfall. And they've captured the difficulty of internalising such joy so you can spend it all yourself pretty well. Humour and tax, who would've thunk it.

Youtube Video

Who's it for: McKenna by Zephyr and Curious

Why we like it: It's not an easy option getting a big Hollywood star to endorse a product for a campaign that's only meant to run in New Zealand. And while there are a few booze ad cliches in the finished product, it's nicely done and it certainly caught our attention.

Youtube Video

Who's it for: Hell Pizza by Barnes, Catmur & Friends

Why we like it: The product is brilliant. And this ad, unlike some of the promotional stuff Hell does inhouse, hits the mark.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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