Colenso BBDO is currently dealing with the loss of one of its biggest clients. But there was a ray of light last night at the Aotea centre when its ‘Home Alone’ ad for Pedigree Dog Food was given the newspaper ad of the year award and the creative team responsible for it took home the $10,000 booty.
- Check out a hi-res version here.
Local judges for the Newspaper Ad of the Year and Digital Newspaper Advertisement of the Year were Mike Barnwell, Publicis Mojo; Dave Brady, DDB; Rob Jack, Special Group; Steve McCabe, DraftFCB and Antonio Navas, Saatchi & Saatchi.
And international chairman of judges Neil French felt the flow-chart ad was “near-perfect”.
“In the first place, it allows the reader to be involved…. the ad isn’t a puzzle (a genre which I loathe), but it does take a while to figure out. In the end, it gives the reward of a smile and a chortle, and of empathy with the brand. These people know what it’s like to be a dog.”
Slightly unusually, the ad wasn’t one of the monthly winners chosen throughout the year. And, away from print, Colenso’s Pedigree Doggelganger adoption drive campaign has been a bit of a viral hit.
Youtube Video The Digital Newspaper Advertisement of the Year award went to DDB for its McDonald’s Buffer Burger advertisement, which used—and then ignored—Shane Warne as part of its clever so tasty it sells itself campaign.
In a first for the NAB ad awards, the Great Debate/Cockfight took place. The topic was Art vs Copy and the importance of each in print and Toby Talbot’s team won mooting for copy, beating out ex creative/art director Paul Taylor’s team.
The Student Newspaper Advertising Competition for young’uns from AUT and The Media Design School, sponsored by The Press, was won by Salah Ben-Brahim and Zoe Hilton
from The Media Design School, for Cold Cases. They took home $500 for their trouble.
The 48 hour Topical News brief competition—and $250—was won by Craig Douglas and Paul Strong, also from The Media Design School, for their topical ad about Kronic.
Credits:
Winner NAB Newspaper Advertisement of the Year
COLENSO BBDO
Client PEDIGREE
Executive Creative Director Nick Worthington
Creative Director Levi Slavin
Art Director Levi Slavin
Copywriter Levi Slavin/Dave Govier
Senior Account Director Karla Fisher
Senior Account Manager Dave Munn
Agency Producer Shayna Armstrong
Winner NAB Digital Newspaper Advertisement of the Year
DDB
Client MCDONALD’S
Group Executive Creative Director Toby Talbot
Digital Creative Director Aaron Goldring
Digital Art Director/copywriter Ben Barnes
Art Director/copywriter Jonathan McMahon
Art Director/copywriter Lisa Fedyszyn
Photographer Michael Corridore
Group Business Director Zoe Alden
Business Director Susie Darling
Senior Business Manager Kate Eveleigh
VP/Director of Marketing Madeleine Fitzpatrick
National Marketing Manager Niki Lambert
Brand Manager Nathan James
Assistant Brand Manager Paba Wijayaratne
National Marketing Manager (NZ) Nikki Jeffcote
2011 THE PRESS STUDENT NEWSPAPER AWARDS
The Press 2011 Student Newspaper Award
Winners Salah Ben-Brahim & Zoe Hilton
Media Design School
Campaign Title Cold Cases
The Press Topical News Prize
Winners Craig Douglas & Paul Strong
Media Design School
Campaign Title Kronic Performer
