Irwin pulls pin after 15 years as ANZA head

  • Advertising
  • May 5, 2011
  • StopPress Team
Irwin pulls pin after 15 years as ANZA head

Jeremy Irwin, the chief executive of the the Association of New Zealand Advertisers (ANZA), has announced he will retire at the end of June. 

“Jeremy’s previous career in industry and as a consultant stood him in great stead in his work for ANZA," says ANZA chairman Maurice Gunnell. "He’s made numerous submissions over the years to select committees, politicians and bureaucrats and has always enjoyed productive working relationships with industry organizations such as CAANZ and the ASA. Much of the success of New Zealand’s self-regulatory advertising regime can be attributed to Jeremy’s tenacity.”

Irwin has served as both chairman and board member of the Advertising Standards Authority and assisted in the development of a number of Advertising Codes of Practice, including Therapeutics, Food, Children and Liquor. He chaired the Pre-vetting Codes Consultative Committees for both Liquor and Therapeutics, successfully bringing together the concerns of public interest bodies and industry members into acceptable and workable codes.

He was also instrumental in gaining government acceptance of Direct to Consumer Advertising for prescription medicines and what started as a six month trial became a permanent feature of New Zealand’s marketplace. He also oversaw the development of the Therapeutic Advertising Pre-vetting System (TAPS), which now operates with three independent adjudicators.

He also further developed the Liquor Advertising Pre-vetting System (LAPS) and oversaw the extension of the system to cover Liquor Packaging and Promotions.

As obesity was recognised as a serious and costly health issue, he was responsible for driving a credible and proactive response by way of a Food Industry Accord. This met with vital approval from the Minister of Health, pre-empting government intervention and he facilitated the transition of the Accord into the Food Industry Group (FIG) with members covering the whole food advertising industry—agencies, media and food manufacturers and retailers. Jeremy chaired the group until stepping down from that role this month.

After June, Irwin expects to continue with select business consultancies and put a bit more emphasis on his lifestyle interests. ANZA expects to make an announcement about a replacement before then.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit