Instant Kiwi celebrates 20th anniversary

  • Advertising
  • September 17, 2009
  • Frances Chan
Instant Kiwi celebrates 20th anniversary

instant kiwi goldieCongrats to the little Kiwi that could – Instant Kiwi scratchies turn 20 years old this month. Interbrand has been the design company responsible for all the Instant Kiwi designs since the very first scratchie in 1989. Two new IKs have been released to celebrate the birthday – a collector’s edition Kiwi Treasures $1 ticket and a gold foil $3 Crossword.

LOT5053-$3 Xword-GOLD-FA-6

There have been about 1000 tickets designed over the years, many illustrating unique Kiwi culture, such as the Rugby World Cup, Whitbread and America's Cup yachting, Te Papa, First Light and Goldie the Kiwi. NZ Lotteries is also bringing back one of New Zealand’s most memorable commercial characters – the bungy jumping fisherman (see TVC of the Week) – and teamed him up with a new favourite for extra laughs. Since 1989, New Zealanders have spent more than $2.3b on Instant Kiwis. There have been more than 303 million winners earning a total prize pool of $872m. NZ Lotteries has poured back around $2.7m into the community from Lotto and IK sales.

Wanna know who’s had the most IK winners (per head of population)? Southland followed by New Plymouth, South Taranaki, Wanganui and Rangitikei districts, and third place is the Napier, Central Hawkes Bay and Gisborne region. Hornby Mall and Countdown Eastgate Lotto shops in Christchurch have sold the most IK top prizes.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit