Insights with Attitude

  • Marketing
  • December 2, 2009
  • StopPress Team
Insights with Attitude

Leaderboard banner - Perceptive - December 09Our generous friends at Perceptive have developed a website that aims to provide "a growing hub of intelligence for Kiwi marketers". And they're offering StopPress readers a chance to get a free taste of the insightful action.

Chris Prescott, Perceptive's managing director, says Attitude NZ was designed by marketers for marketers and offers a regular and independent snapshot of how New Zealanders feel, how their attitudes are being affected and how they view various issues.

"Our motivation for doing this is to position ourselves as a leader in insight-led marketing," Prescott says. "Every marketer we have spoken to has signed up. Let's be honest, why wouldn’t you? . . . Mateship with other Kiwi marketers is our objective, which really confuses some people."

Prescott says there is a dearth of such information in New Zealand and he knows gathering it can be expensive, so insights are captured from thousands of New Zealanders through regular surveys and the information is then made available to marketers through membership to the site.

The site, which is endorsed by CAANZ and PRINZ, offers marketers an interactive and more relevant experience: the interactive graphs can be used to segment information, either by age or gender, and you can view comments from other professionals about the insights they have seen, share your views on the graphs and engage in discussions about the attitudes of the New Zealand consumer.

Learn more about it here.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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