Impossibly irresistible: Piako’s latest campaign via Contagion

  • Advertising
  • November 2, 2018
  • StopPress Team
Impossibly irresistible: Piako’s latest campaign via Contagion

Fonterra’s Piako Gourmet Yoghurt has released a new campaign which states that the yoghurt is ‘impossibly irresistible’.

On bus shelters and outdoor, the current iteration of the ad is made to look as if someone has smashed through the glass to get to, and eat, the yoghurt.

Contagion’s executive creative director Bridget Taylor says the campaign is based on “the lengths people will go, to get their hands on these delicious flavours.”

“To make it even more impactful, we concepted to make a standard media, look like a special build.”

Managing director Dean Taylor added that it was fantastic to work with Fonterra on such a premium product. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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