Ikon appointed communication agency for Zuru and Rascal + Friends

  • Advertising
  • January 17, 2019
  • StopPress Team
Ikon appointed communication agency for Zuru and Rascal + Friends

Ikon has kicked off the year with two new clients, Zuru and Rascal + Friends.

Zuru is a global toy phenomenon created by the three Mowbray siblings, while Rascal + Friends is the brainchild of Mowbray family friend Grant Taylor. 

Ikon managing director Zac Stephenson says it's excited to work with such dynamic and rapidly-growing New Zealand brands.

"We’re very proud to be entrusted with their ongoing communications."

The now clients come onboard after the agency wrapped up 2018 with a refresh of its brand identity. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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