I scream, we scream for $1 scoop day

  • Marketing
  • October 22, 2009
  • Frances Chan
I scream, we scream for $1 scoop day

tip topThe Bay of Plenty is the country’s highest ice cream-licking region per capita, according to Tip Top sales this year. But only a teaspoon more than Nelson/Marlborough/Tasman and Manawatu/Taranaki, in second and third place, respectively.

New Zealand’s scoops in a cone per capita rankings for 2009:

  1. Bay of Plenty – 6.34

  2. Nelson/Marlborough/Tasman – 6.31

  3. Manawatu/Taranaki – 6.28

  4. Northland –  4.66

  5. Hawkes Bay – 4.18

  6. Wellington – 3.98

  7. Canterbury – 3.92

  8. Waikato –  3.86

  9. Otago – 3.28

  10. Southland – 3.12

  11. Auckland – 2.90

Source: Tip Top ice cream 2009 sales, matched to population statistics from Department of Statistics. Gisborne and West Coast unavailable. Excludes cinemas and malls.

In all, Kiwis have gorged on 17.1 million scoops of Tip Top ice cream in a cone in the past year. To celebrate the coming of summer and impending skyrocketing sales, Tip Top will hold its annual $1 Scoop Day over Labour Weekend. Hundreds of dairies, ice cream parlours and food stores will participate in this offer you can’t refuse this Saturday, Sunday or Monday. See www.tiptop.co.nz for the list of participating outlets.

If you want to break out from your usual, Tip Top’s newest ice cream flavours this summer are Creamy Strawberry Yoghurt, Creamy Vanilla Yoghurt and Mint Cookie Smash.

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