Hungry newshounds front new and mysterious news service

  • Advertising
  • February 7, 2011
  • StopPress Team
Hungry newshounds front new and mysterious news service

If you whipped through the pages of the New Zealand Herald yesterday you might have seen the double page spread for the latest news service on the block, NZ Notworth News, due to launch later this month. It’s not news as you know it and takes a mocking and comical stance to the “hard issues” of the day.

“The news should be more than just credible. It should be incredible. You shouldn’t just watch the news. You should feel it,” says the teaser press release.

Together with the press release, print and outdoor campaigns have been launched, along with an online campaign featuring a funny video introducing the new service and its stereotyped reporting team.

Youtube Video

For starters, the leading anchor is Rock Stone, who has been let go from four other networks. Then there’s US import Chad Pennington coming in as sports reporter. Erica Wannamaker, British correspondent Valerie Hague, the “very digital” Dwayne Stevens and pretty weather presenter TreAnne Chalmers complete the team described as “six hungry newshounds on a mission to erect fact and deconstruct fiction, to pick out only the best bits and throw out the rest”.

But while the team has been unveiled, like any good campaign, there’s a veil of mystery around exactly who is behind the new service. But keeping people guessing is a way to get people talking and that hopefully makes for a memorable campaign. With some speculating the new channel Four might be behind the campaign, the guess work is set to continue until the NZ Notworth News launches 21 February.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit